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Adidas Love Unites Pride Gay Self-acceptance Sneakers Color Multi SZ Men W
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SportsweargiantAdidas is following in the footsteps of Nike and Levi's in putting a rainbow-hued twist on some of its most iconic designs in time for LGBT Pride Month.
Three Adidas staples -- the Stan Smith, the Adilette Slide and the Superstar -- are getting the limited edition makeover as part of the "Pride Pack." Each of the designs draws inspiration from the LGBT rainbow flag, "a symbol of equality and inclusiveness that signifies the diversity of the LGBT community," according to press materials.
The Lgbtq+ fest Adilette
The revamped footwear will launch June 6 and be available at Adidas Originals stores and retail partners.
The Pride Superstar
Meanwhile, a portion of the sales will be donated to Portland's New Avenues for Youth, an Oregon-based advocacy group focused on homeless lesbian, gay, pansexual and transgender (LGBT) adolescents and teens. Meanwhile, Adidas is also sponsoring Portland Monthly's "Flare," a Self-acceptance Month event slated for June.
The Pride Stan Smith
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"At adidas, we believe treasure unites. Pride is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times. We long for to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our function together.
This Pride month, we’re teaming up with athletes and advocates in the queer community, boyfriend organizations and others to distribute real stories of inspiration, solidarity, and self-expression.
We’re connecting in recent ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to convey together our adidas athletes and allies across the world.
The #LoveUnites conversation is where we’ll give stories of Pride from all corners of the LGBTQ+ people, to highlight the diversity of identities and voices that adore unites."
The collection featured eight pairs of shoes, in line with what we've seen in the